Third-generation dealer Bill Underriner understands what it takes to run a successful business. As the president/CEO of Underriner Motors in Billings, Montana, a MTADA board member and a former NADA chair, he has influenced the industry at local, state and national levels.
As a young boy, Bill had no idea he’d end up in the automobile business. After graduating with a business degree from Kentucky State University, he had the opportunity to move to Billings and started working at Selover Buick. That was in 1984. Bill held many positions at the dealership and came to love the business. In 2001, Bill and his wife purchased the dealership and expanded to include the Honda, Hyundai and Volvo brands. They just celebrated 80 years in business.
Running a business that spans decades requires adaptability, a willingness to learn and the ability to navigate change, especially those changes that come from Capitol Hill. We recently had a chance to sit down with Bill and discuss the importance of being an active association member, contributing to the NADA PAC and MONCAR, and what comes next. The following are excerpts from our conversation.
Having served as the NADA chair and on the MTADA board, why is it important to you to play an active role in both associations?
Our industry has a lot of regulations that come from the government, and they are not always business-friendly and create difficulties. MTADA is very good at getting involved when these issues arise. Each one of us plays a role in keeping the association strong, so that it can successfully continue to do this. We all need to work together. You need to be part of the solution.
I believe we all want to make sure our franchise system is solid. We want to make sure that we are doing the right thing for our customers and for ourselves. All dealers need to be involved to ensure this happens. Attending events is a great way to participate.
Go to the workshops and the convention. This year’s convention is in Poulson, and it’s something you won’t want to miss. Next, on a national level, go to the NADA convention. It’s being held in Las Vegas next year. There is so much you can learn about, many great speakers and amazing workshops on the floor. Additionally, many manufacturers come to this event and present their products and it’s a great place to interact with them. In short, attending MTADA and NADA events is a great way to get involved.
Why is it important for members to contribute to the NADA PAC and MONCAR?
The money raised through the NADA PAC is used in federal elections to help pro-business candidates secure a seat in both the House and Senate. We are allowed to contribute $5,000 to a candidate in the primary and another $5,000 during the general election.
The NADA PAC also helps with legislation and advocacy efforts. There is always a lot happening on the Hill, and the NADA legislative staff does a fantastic job of getting out in front of bills that could be harmful to the auto industry.
The first year you join the NADA PAC, you pay $5,000 and then $2,500 every year after that. I have been a NADA PAC member for 21 years. Both of my sons joined the NADA PAC, and since I was already a member, they only had to pay the $2,500. If someone at your dealership is already a NADA PAC member, you can also join for $2,500.
Contributing to MONCAR is of equal importance. Monies raised help elect state representatives and ensure Montana’s voice is heard in public policy. As we’ve seen over the past few years, there are constant threats to our franchise system and our business. Whether it’s mandates, manufacturer demands or economic influences, our industry faces many challenges. It is important that each member donates.
What are the next steps for members who have contributed to the NADA PAC?
Create a relationship with your senator or representative. Montana is unique; we have two senators and two representatives, and they’re very well known. I have made a point to visit them both here and in D.C. They know me. I can pick up the phone and call them, and they’ll answer. My advice is to be proactive and create those relationships today.
Any last thoughts?
Car dealers are probably the most charitable givers in any community. They do so much to give back, and that’s great, but they also need to get involved in the association. They need to come to the convention and participate in workshops. When we call for dealers to appear before legislative committees, dealers need to show up and speak about their experiences to help either push through or stop legislation. When we work together, we win.
