December 18, 2025

Marthaler Honda Helena Owner/Dealer: Aaron MarthalerPurchase Date: July 2025www.marthalerhondaofhelena.com Rimrock Snowy Mountain Motors Owner/Dealer: Steve ZabawaPurchase Date: September 2025www.snowymountaincdjr.com Don Aadsen Chevrolet Owner/Dealer: Eric HenricksenPurchase Date: March 2025 Don Aadsen Chrysler Jeep Dodge RAM Owner/Dealer: Eric HenricksenPurchase Date: March 2025 Havre Ford Owner/Dealer: Aaron JonesPurchase Date: October 2025www.havre-ford.com

Across the retail warranty reimbursement industry, vendors have begun aggressively touting artificial intelligence (AI) as a transformative force, promising faster processing, smarter job classification and better analytics.

Welcome to 2026, the year social media shifted from optional to essential for dealerships. Whether your store has been posting consistently, is building momentum or is still trying to convince your top salesperson to retire the flip phone, the reality is simple: The landscape has changed.

SkillsUSA Montana is dedicated to preparing students for successful careers in skilled trades, technical fields and leadership through hands-on learning, real-world competition and strong partnerships with industry.

New light-vehicle sales in October 2025 recorded the lowest SAAR in 15 months. The October 2025 SAAR of 15.3 million units represents a 4.8% decline year over year and a 5.9% decrease compared to September 2025. The SAAR decrease was primarily driven by the decline in battery electric vehicle (BEV) sales, which fell significantly in

This year’s theme, AI and the Road Ahead, rips the cover off what’s really happening in automotive. AI isn’t a gadget. I

If you run a dealership in 2025, you’re already managing more information than most small businesses ever will. Thousands of customer records. Service histories. CRM notes. Inventory data. Emails. Ads. Phone logs.

The automotive retail landscape is evolving rapidly, and payment acceptance at dealerships is no exception. Dealers across Montana and the nation are adopting new technologies, responding to shifting consumer expectations and managing rising costs associated with credit and debit card acceptance.

In efforts to promote the industry and to lobby Congress on issues of importance, MTADA’s delegation, including, Bruce Knudsen, MTADA EVP; Wade Rehbein, MTADA Chairman, Rehbein Ford; Craig Tilleman, NADA State Director, Tilleman Motor Company and Wendy Tilleman; Erick Anderson, MTADA board member, Placer Motors and Renee Anderson, Placer Motors; Chad Notbohm, MTADA board member, Notbohm Motors and Janelle Notbohm, Notbohm Motors; joined NADA and many other state auto associations for the annual NADA Washington Conference and Congressional Fly-in.