OFFICIAL PUBLICATION OF THE MONTANA AUTOMOBILE DEALERS ASSOCIATION

September 22, 2021

Time Dealer of the Year: Tony Pierce

Q: How did you become a car dealer? Did you always aspire to be part of the automotive industry?

A: I grew up in the automotive industry. My dad became a partner in a dealership in 1972, and later on, he owned his own dealership. I started washing cars when I was 10, and I worked my way up from there, but I didn’t necessarily aspire to be a dealer when I was that young. It was more like I had a clear pathway into the industry, and once I got started, continuing on that career path just happened naturally.

Jacquelyn-Gomes

Jacquelyn Gomes Q&A

My company is brand-new, but I have dreamed about starting it for more than 10 years. It is set up specifically to work with the MTADA trust. In the recent past, I’ve supported MTADA from the carrier side. My work taught me the ins and outs of how the carrier industry runs. I have also worked for years with multiple employer welfare associations (MEWAs).

Bruce and I have worked together, off and on, since 2009. I respect everything he does. He approached me about the trust because I have worked in the insurance industry for 15 years, and I come with a strong background in the financial side. The trust gives me the perfect opportunity to support the MTADA dealers as an independent consultant.